Concepting

You have a brilliant idea for a new product or service but you are struggling to shape it into a concept? Or you are in need of a new disruptive product or service but you don’t have any ideas?

We can support you to find the right solution. By challenging and inspiring you we can help you find the right idea or shape your idea into the desired disruptive concept. Depending on the best fit with you and your product or service we use one of several concept development techniques, e.g. mind mapping; storytelling; brainstorming and metaphorical thinking. In any case we will make you think beyond the box.

Of course you will determine where we stop. But after the concept definition we can support you in all necessary steps in the process: the feasibility study; risk- and cost/benefit analysis; testing phase; brand development; marketing strategy and introduction in the market.